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Premium Styling by Vredestein teams with HRE Wheels For European Market

December 9th, 2011

December 2011 - HRE Wheels, manufacturer of bespoke forged performance wheels, is the newest member of Vredestein’s Premium Styling label. The two companies decided to join forces as they both serve the same high end target group. This new partnership was presented for the first time during the Essen Motor Show at the Vredestein booth.

HRE has been designing, engineering and manufacturing state-of-the-art wheels for over three decades and as a key supplier for the motor sport racing industry, HRE manufactures wheels for the Le Mans Series, SCCA, Grand-Am, Pikes Peak, Rally Competition and more. The company’s rich knowledge of developing and producing racing wheels is used in creating the best wheels for sports and luxury cars. What makes HRE unique is that every wheel is manufactured specifically for the individual car. This build-to-order concept allows HRE to create a truly unique look for every car.

With its European headquarters in Stuttgart, Germany, HRE will partner with Apollo Vredestein to present the Premium Styling label at various events and shows. In addition, both companies will team up in testing sessions performed by Vredestein’s tyre development department. Meanwhile, Vredestein summer and winter tyres will henceforth be the tyres of choice for HRE.

Apollo Vredestein already partners with car stylers such as Carlsson, Arden, Lumma and Caractere on the Premium Styling concept. With the addition of HRE, the portfolio is now complete. The niche group of customers looking for a specific type of wheel, with a unique finish and colour designed specifically for their car, now have even more choices thanks to this new partnership between HRE and Vredestein.

HRE Performance Wheels
For more information, visit www.hrewheels.com or contact HRE GmbH: Friedrichstrasse 15 70174 Stuttgart,Germany. Phone + 49 711 490 39939, Fax + 49 711 490 39633, Email europe@hrewheels.com

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