Technology
The culmination of selecting the best materials and our engineering efforts occurs when we actually build you a set of wheels. HRE believes that the only way to ensure perfect quality every time is to control every aspect of the manufacturing process. Quality is the result of a relentless focus on using the best technology, employing sound manufacturing processes and holding ourselves to the highest standard.
  • CNC Machining
    Computer Numerical Control or CNC technology is used for all of HRE’s machining operations. In-house CNC lathes and mills precisely machine every raw forging into a new HRE wheel design. HRE’s skilled machinists use the latest Computer Aided Manufacturing (CAM) software to translate each design’s solid 3D computer model into a wheel that precisely matches the design created by our engineering team.
  • Build to Order
    One of the hallmarks of HRE's reputation is our ability to provide custom fitments and finishes. We accomplish this through our build-to-order model that starts with your call to an HRE representative and culminates with you driving away on a new set of HRE wheels. Every order is based on your requirements and personal taste. Each order that enters the production area has a production traveler which has the name of the customer and all of the information required to complete the manufacturing process. At HRE, we don't batch process or mass produce; every order receives personal attention throughout the process. Every set of wheels, and in fact often every two wheels (fronts and rears) that proceed through HRE's production line are different than the next, yet the same style and specifications are immediately repeatable due to our extensive database of vehicle, wheel, and fitment data. This is a unique and difficult process to follow, but it ensures the utmost in customization and service.
  • Hand-Polishing
    While HRE believes strongly in the benefits of technology, we also know that hand-built craftsmanship is required at specific production stops to achieve the highest level of quality. As a result, HRE wheels are polished by hand at our facility where we can tightly control the quality of each wheel. We strongly believe that the only way to accomplish consistent quality in such a detailed part is through the hands of skilled artisans. HRE polished and brushed finishes are famous for their attention to detail and refinement resulting from this hand-crafted approach. Every part, whether destined for chrome or paint, is hand prepared as we understand that this stage is critical to achieve the quality demanded of an HRE wheel.
  • Finishes
    At HRE, we offer a wide selection of finish choices. We pride ourselves on offering personalized customization to our customers. Consistent with everything we do we only offer finishes of the highest quality. At HRE, all of our standard finishes use high quality powdercoat. This minimizes the paint peeling issues often associated with custom wheels. Our powdercoat clearcoat is the finest in the industry and will pass 1000 hrs of salt spray. After all of the hard work that goes into an HRE wheel, there can be no compromise on the finish. All of our standard powdercoats and clearcoat are applied in-house by HRE, allowing us to tightly control the quality and ensure short lead-times.
  • Hand-Assembly
    Just as we believe hand finished wheels are critical to ensuring proper quality and delivering the craftsmanship demanded of an HRE wheel, we also believe hand assembly is the last and most vital step in the process. At HRE, each and every 3-piece wheel is hand-assembled. Each rim is checked for proper run-out to ensure concentricity. Each fastener is hand-torqued and each wheel is meticulously inspected to ensure proper specification are met and to ensure there are no visual flaws.
  • Commitment to Quality
    As you can tell, we are fanatical about quality. Everything we do in the creation of a wheel is intended to produce the finest wheels in the world. To ensure that we achieve consistently high quality, we developed a formal quality control process that includes multiple inspection steps for each wheel. This commitment to quality is also evident in our commitment to pursue TUV status and certification of our wheels. HRE’s engineering, production and quality control processes were audited by German TUV officials and HRE was awarded TUV Verification status. Achieving this significant milestone allows us to send our wheels to Germany for certification and for legal sale in Germany and other EU countries where these high standards are required by law. We are so confident that we produce the best wheels in the world, that we back it up with the industry’s best warranty; 2 year finish and lifetime structural. Own a set of HRE wheels and you will quickly realize our commitment to the quality of our product and to you as the customer.