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HRE Gets Extreme at X-Games XVII

August 5th, 2011

Once every summer ESPN brings the most intense action sports event in the country to Southern California and this year HRE Wheels had a major presence both on and off the track. Several vehicles in the hugely popular new rally cross racing event roll on HRE Wheels, while artists created unique sculptures using HRE wheels in the pits at the BF Goodrich booth and two of the X-Games’ most prolific stars showed up for competition in HRE equipped Porsches.

On Saturday July 30, rally cross fans hit the streets of downtown Los Angeles to see their favorite drivers including Rhys Millen and Red Bull rookie driver Robbie Maddison pilot RMR Hyundai Velosters wearing HRE R43 Wheels. Rock Star driver and Top Gear U.S. host Tanner Foust drove to the X-Games in his HRE C93 equipped Porsche 911, and pro skater Bucky Lasek – who took Bronze in the Skateboard Vert Final – drives an HRE C90 equipped 911 Turbo.

In between the high flying, dirt-flinging rally action, spectators made their way to the BF Goodrich booth at XFest to gawk at a stunning custom Galpin Auto Sports built Ford Mustang GT fitted with a set of HRE 791R wheels. A few paces away, BF Goodrich Tire artisans were onsite hand carving a special edition X Games BF Goodrich tire. Logos of X Games sponsors including BF Goodrich, Ford, The Navy, Casio, Mobil 1, Shark Week and HRE Wheels were carved into the special edition tires mounted on HRE Wheels.

“We have committed to punishing our lightweight, high-strength wheel designs in every possible way, and rally cross competition at the X-Games is about as extreme as it gets,” said HRE President Alan Peltier. “On the heels of taking a 1-2 finish at Pikes Peak, we are fortunate enough to be invited into some of the most exciting automotive and sporting events on the planet. Other wheel companies like to talk about being cool and extreme, at HRE we prefer to prove it.”

About HRE Performance Wheels:
HRE designs, engineers and manufactures 3-piece and 1-piece forged aluminum alloy wheels for Racing, Performance & Luxury cars and SUV’s in their San Diego, California-based, TÜV-approved facility. HRE’s built-to-order wheel sets offer a customized choice of offsets, widths and finishes, resulting in a uniquely personal style and performance solution for each customer’s application. HRE wheels are sold through select high-end car dealerships, specialty retailers and performance companies worldwide. For more information, visit or call an HRE wheel expert at (760) 598-1960.


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